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SEATTLE, Wash. - (Oct. 24, 2007) - More than 100 health care leaders representing nearly two dozen organizations throughout the region will participate in the second annual Keith Lundberg Lectureship at Virginia Mason Medical Center, Friday, Oct. 26. The day-long event will feature speakers discussing cutting-edge practices and lean methodologies for regional health care.

Keynote speaker Jeff Goldsmith, PhD, president of Health Futures, will present on the likely impact of the baby boom on the demand for care and the supply of health care workers; the vital role of information technology in bridging the productivity gap created by retiring baby boom care givers and how care will be organized in a real-time, networked world. Goldsmith is a nationally-renowned futurist and lecturer on health care trends.

The forum was created in honor of Keith Lundberg, a former Virginia Mason leader and champion for regional and international clinician relationships. Lundberg, who passed away in 2002, believed sharing ideas and solutions in health care was the right thing to do to help make everyone better.

Virginia Mason Medical Center has been a national leader in adopting lean manufacturing techniques and applying them to health care. The organization calls this management approach the Virginia Mason Production System (VMPS). Guest speakers and Virginia Mason leaders will present on how organizations can apply lean management techniques to make health care better, faster and more affordable.

Virginia Mason Chairman and CEO Gary Kaplan, MD, will present on Virginia Mason’s journey in adopting the Virginia Mason Production System (the Toyota Production System applied to health care). Center for Health Care Solutions Co-director Robert Mecklenburg, MD, will present on transforming the delivery of health care to make it better, faster and more affordable.

Additional sessions on patient safety and quality initiatives, primary care office management, hyperbaric medicine and cardiovascular services will be included in the conference.

Virginia Mason Medical Center
Virginia Mason Medical Center, founded in 1920, is a non-profit comprehensive regional health care system that combines a primary and specialty care group practice of more than 400 physicians with a 336-bed acute care hospital in Seattle. In addition, Virginia Mason has a network of clinics located throughout the Puget Sound area, and manages Bailey-Boushay House, a nursing residence and adult day health program for people living with HIV and AIDS. Virginia Mason also has an internationally recognized research center, Benaroya Research Institute at Virginia Mason. For more information, please visit

Alisha Mark 
Media Relations
(206) 341-1509

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