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SEATTLE, Wash. - (Sept. 27, 2007) - Virginia Mason Medical Center announced today the launch of a $100 million comprehensive fundraising campaign that will enhance and extend the organization's mission to improve the health and well-being of the patients it serves. Campaign funds will be used for capital improvements, facility development and advances in health care delivery.

"At Virginia Mason, nothing matters more to us than the patient and the patient experience," said Gary S. Kaplan, MD, chairman and CEO of Virginia Mason. "This campaign will provide funds to support our mission and benefit our patients. Thanks to the generosity of our donors, we will be able to enhance and accelerate changes we are already making to transform health care delivery and improve care. This is a great day for the patients we serve in our community."

Over the past several years, Virginia Mason has instituted innovative changes in management, culture and philosophy as part of its vision to be the Quality Leader in health care. The approach centers on lean principles of the Virginia Mason Production System (VMPS) to reduce waste in health care and create efficiencies that improve patient safety and quality.

"Our approach is unique. We take a transparent, honest look at everything we do to focus our improvement efforts on making the patient experience better, faster and more affordable," said Kaplan. "This campaign will help us take our approach to the next level with enhanced facilities and treatment options to help make our patients' lives better."

Virginia Mason also announced that, thanks to leadership donors, the campaign has already raised more than half of the $100 million goal. Among the leadership donors, 100 percent of the Virginia Mason Medical Center and Foundation board members have committed personal support for the campaign.

One of the projects the campaign is supporting is the construction of a new addition just east of Virginia Mason's hospital on Seneca Street. Set to break ground later this year, the new addition reflects Virginia Mason's commitment to the patient experience and features unique design elements driven by information collected from Virginia Mason patients, physicians and staff.

"I was honored to be asked to contribute to Virginia Mason's new addition planning process and provide insight to designers about what matters most to patients," said Tony Sultan, a Virginia Mason patient from Bainbridge Island. "My experience was that everyone involved - from staff and doctors to facility designers and architects - was knowledgeable, caring and committed. I appreciate that they sought the input of patients who experience the hospital differently than staff and were willing to implement our ideas."

The campaign is co-chaired by Jay and Pamela Green, and John Ryan, MD, and Jody Foster. Virginia Mason announced that the more than $50 million raised to date includes a $20 million matching grant from an anonymous donor.

"We are already seeing historic levels of giving to this campaign," said Jay Green, campaign co-chair. "It has shown us that the community is deeply grateful to Virginia Mason and the innovative work it has done to transform health care. We will work hard to complete the fundraising goal and ensure that this important mission carries on."

To learn more about the Virginia Mason fundraising campaign or to contribute, please visit:

Virginia Mason Medical Center
Virginia Mason Medical Center, founded in 1920, is a non-profit comprehensive regional health care system that combines a primary and specialty care group practice of more than 400 physicians with a 336-bed acute care hospital in Seattle. In addition, Virginia Mason has a network of clinics located throughout the Puget Sound area, and manages Bailey-Boushay House, a nursing residence and adult day health program for people living with HIV and AIDS. Virginia Mason also has an internationally recognized research center, Benaroya Research Institute at Virginia Mason.

Mark McCampbell
Campaign Director
VM Foundation
(206) 341-1189

Alisha Mark
VM Media Relations
(206) 341-1509 

Amina Suchoski
The Fearey Group
(206) 343-1543

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