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Hundreds of Stationary Cyclists Take Sport of Indoor Cycling to Lake Union Park to Benefit Virginia Mason Cancer Institute and Other Nonprofit Cancer Organizations

Seattle Tour de Pier

SEATTLE – (March 21, 2019) — The inaugural Tour de Pier Seattle, one of the most unique fundraisers in the U.S., will be making its Pacific Northwest debut on Sept. 14 at Lake Union Park. The award-winning stationary cycling event will benefit a trio of important nonprofit cancer organizations: Virginia Mason Cancer Institute; the Hirshberg Foundation for Pancreatic Cancer Research and the Uncle Kory Foundation.

Tour de Pier Seattle brings one of the “hottest” indoor fitness activities – stationary cycling – to the gorgeous outdoors. Cyclists will be overlooking stunning Lake Union near downtown Seattle while pedaling to defeat cancer. Seattle’s best instructors and celebrity guests will spin riders through a five-hour session with energizing music and loads of excitement.

“We are honored that Seattle is welcoming the Tour de Pier to its beautiful city. This unique fitness charity event will fund much-needed cancer research as well as provide support to thousands of cancer patients,” said Lisa Manheim, co-founder, Tour de Pier. “Due to the growing success of the Tour de Pier, we have decided to increase its presence into other prominent cities across the country making Seattle our first city to kick off the nationwide expansion. Seattle is the perfect choice because it is a picturesque city that is filled with hope, passion and courage,” she added.

In addition to cycling, the public can enjoy a free Health & Fitness Expo, live entertainment, great tunes, healthy food and beverages, as well as interactive health and fitness booths.

“Virginia Mason is thrilled to be chosen as a partner to bring this amazing event to the Pacific Northwest. We are excited to engage our community in cycling and fun, while supporting the fight against cancer,” said Jeanne Jachim, president, Virginia Mason Foundation.

Since the first Tour de Pier was held in May 2013 in Manhattan Beach, CA (an iconic beachside community in Los Angeles), the fitness charity event has raised more than $5.6 million for nonprofit cancer organizations and has grown to be one of the most popular outdoor charity events in Southern California. With the help and generosity of strong community supporters, sponsors and donors, the Tour de Pier Seattle will be on track to reaching its $250,000 fundraising goal to support cancer research.

HOW IT WORKS: Participants register to reserve a bike for five one-hour sessions. Recruit up to four teammates or ride solo. Registration fee per rider is $150 and will include a bike, event shirt, and participant gift bag. Each bike team must raise a minimum of $750 (registration fees will count toward the $750).

The Tour de Pier Seattle will be held on Saturday, Sept. 14, starting at 8:30 a.m. at Lake Union Park. Registration opens in May. Online registration closes on Tuesday, Aug. 15 at midnight or as space permits. For more information and to register, visit www.seattletourdepier.com.

About Tour de Pier
Jon Hirshberg, who started the first L.A. Cancer Challenge after the loss of his father Ron in 1997, came across the idea of doing a spin bike fundraiser after learning about an event that raised more than $3 million in one day at cycling studios across the country. He approached his friend and long-time cycling enthusiast, Heath Gregory, about the idea of putting on a one-day event in their hometown of Manhattan Beach, CA. Coincidentally, Gregory had participated in a similar event produced by Livestrong in Barcelona during the 2009 Tour de France and vividly remembered hundreds of riders moving in unison all for a common cause. With the Hirshberg Foundation on board to produce the event and a team of board members eager to participate, planning for the Tour de Pier began.

In March 2014, the City of Manhattan Beach Parks & Recreation Department won a prestigious award for Outstanding Special Event for the Tour De Pier, presented by the State of California Association of Parks and Recreation Commissioners. Competing against other cities throughout California, Tour de Pier was recognized as an event that significantly contributes to the overall betterment of the community. For more information, please visit www.seattletourdepier.com.

About Virginia Mason Health System
Virginia Mason, founded in 1920, is a nonprofit regional health care system based in Seattle that serves the Pacific Northwest. In the Puget Sound region, the system includes 336-bed Virginia Mason Hospital; a primary and specialty care group practice of more than 500 physicians; outpatient medical facilities and services in Seattle, Bainbridge Island, Bellevue, Edmonds, Federal Way, Kirkland, Issaquah and Lynnwood; Bailey-Boushay House, the first skilled-nursing and outpatient chronic care management program in the United States designed specifically to meet the needs of people with HIV/AIDS; Benaroya Research Institute, which is internationally recognized for autoimmune disease research; Virginia Mason Foundation; and Virginia Mason Institute, which trains health care professionals and others around the world in the Virginia Mason Production System, an innovative management method for improving quality and safety.

Virginia Mason Health System also includes Virginia Mason Memorial, a 226-bed hospital serving Yakima Valley in central Washington since 1950. Virginia Mason Memorial includes primary care practices and specialty care services, including high-quality cardiac care; cancer care through North Star Lodge; breast health at `Ohana Mammography Center; acute hospice and respite care at Cottage in the Meadow; pain management at Water’s Edge; an advanced NICU unit that offers specialty care for at-risk infants; advanced services for children with special health care needs at Children’s Village; and The Memorial Foundation.

Media Contact:
Gale Robinette
Media Relations Manager
Virginia Mason Health System
(206) 341-1509
gale.robinette@VirginiaMason.org

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